In what is being seen as a controversial move, companies who advertise their goods or services using pop-up ads on web pages, are planning to deliver a high voltage charge to people who attempt to close the box in order to continue looking at what they actually logged on for.
A spokesman for The Online Advertising Board said last night: “We don’t put these infuriating pop-ups onto websites for our own amusement you know. If people are ignorant enough to click on the little X in the corner before reading them, then we feel entirely justified in sending a couple of thousand volts through the fuckers. If they die they die. At the end of the day that’s commerce I’m afraid”
This move comes just a year after Hotmail introduced the controversial, boxing glove on a spring device that smashes subscribers in the face who don’t switch to their latest beta version for a 30-day trial period.